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what’s trending
AROMATIC RICES
Elevate Consumers’ Dining Experiences
Basmati and Jasmine Rice are the two most popular varieties of aromatic rices in the United States. They provide a nice fragrance when cooked and add subtle flavors and a unique taste.
WHY IS AROMATIC RICE GAINING POPULARITY?
• Consumers are expanding into meals from cultures outside of the United States.
• More brands are attempting to capitalize on this growth.
• Additional aromatic rice beyond Basmati and Jasmine may soon reach retailers’ shelves to provide new options to the category.
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Jasmine and Basmati lead all options in the segment and add...
$500k+
DOLL AR
GROWTH
SPINS 2/20/2022 - 52 weeks
6
