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what’s trending
RAISE THE BAR
Plant Based Bar with Protein Driving Category Growth
16%+
growth of Multi-Pack: Bar: Plant-Based
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The segments of Single-Serve: Bar: Plant-Based and Multi-Pack: Bar: Plant-Based account for 78% of the sales in the Nutritional Convenience category and almost 100% of category growth.
• Products Labeled Plant Based rank 1st in dollar growth, slightly above Certified Vegan and Certified Gluten Free claims.
• Plant based bars with a protein callout are driving significant growth due to the uptick in vegan, vegetarian, plant based, and flexitarian lifestyles.
• Oats/Oatmeal as a marketed key ingredient being utilized for its healthy fiber, protein, and whole grain carbohydrates.
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Source: 05/21/2023 – 52 Weeks – SNEC Total U.S.
