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what’s trending
SAUCE SEASON IS HERE
hot sauce sales stay strong
28%+
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All segments in the Condiments category are experiencing dollar growth, up slightly more than 10% over the last year. Mayo/Sandwich spreads has the largest sales share, accounting for 39% of dollar sales.
Ensure that BBQ sauce and hot sauce are given adequate space as they experiencing the biggest growth in dollar and unit sales.
TOP SELLING CLAIMS
• Non GMO Project Verified products rank first in terms of dollar sales growth, more than double the next claim
• Sugar Free claim ranks first amongst all product types in the category in dollar sales per SKU and dollar growth
growth of BBQ sauce last year
13
Source: 08/13/2023 – 52 Weeks – SNEC Total U.S.