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what’s trending
SOMETHING’S BREWIN’
mushroom boosted coffee continues to grow
10-15 PACK SIZE
leading K-Cup growth segment
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With One-Cup, Traditional/Instant and RTD/Coffee Concentrate driving 94% of the Coffee category, Hot Cocoa/Milk Modifiers is leading the growth trend, up more than 8%. Specifically, customers are looking for No Sugar/ Unsweetened options, which are up +25%.
Here are a few more tips to energize coffee sales:
• Expand assortment of Non GMO Project Verified, the top growth trend stewardship in the category
• Offer Regenerative Organic options
• Diversify assortment of Espresso and Medium roast
• Rationalize bag size assortment — smaller bag sizes leading growth
• Stock an assortment of Private Label coffee
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Source: 4/23/23 – 52 Weeks – SNEC Total U.S.
