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Refrigerated Truffle Bars
that melt in your mouth
Healthy indulgence from organic whole foods
Honey Mama’s leads refrigerated category growth
• #1 brand rank in $/TDP among refrigerated competition
• #2 brand rank in total $ Sales and $ per MM ACV
• Consistently outperforms combined refrigerated category with $ up +42% YOY
Demand fueled by shift to fresh, clean ingredients
• #1 attribute when choosing a healthy snack is freshness
• 70% of consumers believe chocolate has health benefits
• 59% actively changing diet to improve wellbeing
Source: SPINS Total US – Natural Enhanced, Combined Candy/Chocolate and Wellness Bars Categories (Refrigerated Items Only), L12 WE 6/13/21
