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BETTER TASTE BETTER YOU BETTER WORLD
NuGo Dark gets its truthful name by being coated in REAL, healthy dark chocolate — as are low sugar NuGo Slim, NuGo Organic and NuGo Free bars. Most other protein bars are coated in fake chocolate-flavored palm kernel oil. When palm kernel oil is in the ingredients of a protein bar, it is being used as an unhealthy, subpar replacement of the smooth texture, flavor enhancement coming from natural cocoa butter.
BETTER TASTE: Real dark chocolate lusciously melts in your mouth providing the smooth texture that rolls over your tongue, releasing the full indulgent dark chocolate flavor experience. Conversely, palm kernel oil is not real chocolate, it doesn’t melt, imparting a waxy texture and bland sweet taste.
BETTER INGREDIENTS: Real dark chocolate is from the superfood cocoa bean that contains cocoa butter; Palm kernel oil is high in saturated fats.
BETTER PLANET: Cocoa butter is sustainably harvested from the cacao fruit; Palm kernel oil production is known to be a leading cause of Rain Forest deforestation.
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