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EXTREME SUSTAINABILITY
American consumers are demanding to know more about their food. They want to know where ingredients come from, how workers are compensated, how the companies are giving back and if they are actively protecting the environment. It’s a tall order for food manufacturers, but a critical element to today’s discerning public.
Food certifications can help explain how, what and where companies obtain and process ingredients. Labels such as Certified Organic, free range and gluten free are well known, but newer certifications are growing in significance. They include Certified B Corporations, Regenerative Organic Certified and transparency certifications like Non-GMO Project Verified, Certified Vegan, Free Trade and Cruelty Free.
Let’s take a closer look:
Certified B Corporations
Certified B Corporations balance purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment.
B Corps work to reduce inequality, lower levels of poverty, improve the environment, build strong communities and create high quality jobs with dignity of purpose.
B Corps stand out from the waves of “green” declarations because of the clear guidelines and requirements of certification. People want to work for, buy from, and invest in businesses that build credibility, trust and integrity.
By working with and promoting B Corps, your business demonstrates a commitment to the same ideals as the B Corps community.
Sources: Before Amazon Deal, Whole Foods Also Stood for Moderate Executive Pay, The Seattle Times, June 2017; Certified B Corporation; Why B Corps Should Cap Executive Pay, Triple Pundit, Jan 2015
get it while it’s hot
Ben & Jerry’s Bigelow Tea Ripple Guayaki Tofurky
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